Building New Value
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Card 3
Growth Foundation
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Making sure your company can scale later on
Your product must not be easily replicable
Your product must improve with scale. So your competitive advantage grows over time and so competing players have a very hard time catching up
Through better technology, lower prices, better insights, better experience
Margin should increase with scale for later innovation/growth cycles
Your product and the general appearance (including every touchpoint customers have with your product) should be aesthetically most pleasing
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