Go where potential customers are. Do things that don’t scale first to get your first users
One good approach is to go after a smaller market first. Before expanding to bigger ones
PayPal started with 30k powerseller on Ebay. Facebook with 10k Harvard students. Amazon started only with selling books
Have no marketing budget; invest it in making the product better instead
People must choose you intentionally because your product is so great/useful and not for some other reason or artificial attention through marketing (intention > attention economy)
Once you are big enough: you can run awareness campaigns, but the best way to grow is through word of mouth (only then you have a business, and only then you can grow), so don’t waste your time on marketing strategies, audience segments etc.
The most important thing is building compelling products
