Card 2
Iterating
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Delete stuff
  • Make sure to keep cutting unnecessary parts
  • As soon as you get more information. You cut things out
  • So your product becomes simpler and better over time
  • Don’t hold back on cutting too much. It’s better to cut out more and then learn which parts are necessary, than cutting out too little and having a worse product
  • It usually takes three iterations to make something great. But it doesn’t stop there
Keep innovating
  • Keep coming up with new and better ways of doing things to implement
  • That doesn’t mean you should fill your product with feature after feature
  • Or that you should implement every piece the customers want
  • But it does mean that you should keep looking for new insights, keep getting more information, staying curious all the time. And fundamentally improving your product
  • You are the one who has the big picture. You are the one who decides what actually improves the customer experience, what actually makes the product better
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