Whenever you create new value, keep in mind that it has to be most useful
That is the most important thing
It has to improve things on a fundamental level, not just on the surface
That’s why when you do things always think fundamentally and question everything
Optimise for changing the lives of people
Customer experience
The second most important thing is the experience people have with your product
Make sure it is as compelling as possible, aesthetically most pleasing, great to use
Create a great experience that people are excited about and that stays in their minds
If you make a compelling product, people will want it and people will tell others
How to get to a great new product
Great new products are based on insights that most players systematically overlook
To find new insights you’ve to think fundamentally, understand, and ignore analogies
Think about what is most likely to be true and treat everything as a suggestion
Question everything. Think for yourself. Make your own discoveries that can lay the foundation for a great new product
Which problems are not solved yet? Which problems are overlooked? What is overlooked in the attempt to solve a major problem? What should exist in the future?
Make it happen
As you build it make sure to get into all the subtleties, so you truly understand everything, what works and what doesn’t, and so you get more information as you build your product
Finished products almost never come out the exact way you imagined them. Because when you envisioned it you didn’t have all the information for how it is going to work. You learn while building it, so you can improve your initial design by a lot
Finished products often seem extremely simple, but to get to a simple, elegant, new and compelling product, the path is extremely complicated
In every stage, move quickly and decisively. Don’t rely too much on analysis and more on your taste and intuition
